Google for Jobs

You might have heard the good news! Google for Jobs is now live in the UK. Please find below some general information and tips on ensuring your jobs are indexed via jobmedic.co.uk

Google Enriched Job Search or Google for Jobs is a new offering from Google that aggregates millions of jobs from job boards, career sites, social networks and other sources.

Job seekers can use Google to search for “jobs near me,” “nurse jobs,” or similar queries, and receive in-depth results on jobs from across the web. Users can also search for key criteria such as commute time, job specialities they have honed or the hours they are available to work.

Enriched Search does not replace standard Google search results. Rather, it is a supplemental set of results displayed in a box situated above the standard results listings on Google. For the most part pure aggregates like Indeed are being excluded from Google for Jobs.

Top 5 tips

USE JOB TITLES THAT ARE NORMAL FOR YOUR INDUSTRY

“Registered Nurse” is a thousand times better than “Ninja Registered Nurse”. Leave the gimmicky words out of your titles.

DON’T USE ABBREVIATIONS IN YOUR TITLES

“Senior Mental Health Nurse” will be much more discoverable than “Sr. Mental Nurses”. Google’s search algorithms rank non-abbreviations higher than abbreviations.

PUT SALARY IN THE JOB DESCRIPTION

Google for Jobs is designed for job seekers, not recruiters. Google believes candidates want to know the salary of the job before they apply. Therefore, those job postings with salary will show up higher in their results. Google does not care about your thoughts on this. The data shows postings with salary information get more traffic than those without, even when the salary is below market rate.

PUT THE EXACT STREET LOCATION IN THE JOB DESCRIPTION

See the explanation above. Google for Jobs is for job seekers, and job seekers want to know where the job is. Jobs with exact locations will show up higher in results.

STOP “KEYWORD STUFFING”

Traditional SEO was about keyword stuffing. Put as many words as possible into the post about the job and it will more likely rank higher. Google figured out people were doing this, and they are now ranking those postings lower. You still need to write great job postings, but you don’t need “Java Developer” in a posting 25 times. Five mentions will do just fine.

Logos

You can specify the image Google Search will use for your organization in the search results. Google Search uses markup to recognize the image to use as the organization’s logo. Markup like this is a strong signal to Google Search algorithms to show this image in Knowledge Graph displays. You can find the markup and the properties table here.

Recruitment Strategy Model

Understand your recruiting needs so you can optimize your process to find the right candidates!

Where are you on the funnel?

Before you post a job, first identify your recruitment strategy. Do you need as many applications as possible? Or, do you need a more refined number of applications that include highly qualified candidates? From there, use Jobmedic tools to execute on your strategy to achieve your recruiting goals.

HIGH VOLUME

You might need a High Volume Recruitment Strategy if you’re filling a position that has high turnover, is seasonal or if there is a limited supply of potential candidates. Other indications could be if you do not have specific requirements (i.e. high school diploma, entry-level, etc.). Here are some ideas for creating a High Volume Strategy:

  • Use common job titles within the posting
  • Mention compensation (or key benefits)
  • Create and send email campaigns
  • Do not include screening questions, since these restrict the position from being dynamically recommended to job seekers and can increase candidate drop off

REFINED

You’ll need a Refined Recruitment Strategy if there is an ample supply of candidates, you’re filling positions with extremely specific requirements or if the position can be open for a longer period of time. Here are some ideas for creating a Refined Strategy:

  • Post to niche job boards
  • Create robust job requirements within posting
  • Include premium company branding to target specific audiences
  • Include one or two screening questions that confirm candidates have certain education levels or levels of experience

jobmedic.co.uk – New features update!

Jobmedic logo small.PNG

We would like to let you know about a major new feature that went live on the jobmedic.co.uk CV database: Semantic Search Expansion.

When you now run a search on the CV Database, we automatically suggest related search terms that will bring in a wider selection of relevant candidates.

   In addition to this feature, we also now show the distance from a postcode when you do a postcode search. This is a great way of searching for candidates near a specific location!

And finally, when you set up a CV alert, you can now choose to set up on-site notifications too: Upon selecting this, you will get notified in the site header any time a CV is posted or updated, that matches your saved criteria.

Log in to the CV database here to start using this feature!

Kind Regards,
The Team at jobmedic.co.uk

clientsupport@jobmedic.co.uk

 

StaffNurse rebrand to jobmedic.co.uk

We’re excited to announce that from Monday 12th March 2018, StaffNurse.com has changed to  jobmedic.co.uk.

Our new brand will allow us to continue to attract nurses whilst also many new professionals in the healthcare space.

If you have any questions then please contact your Customer Success rep directly.

Kind Regards,
The Team at jobmedic.co.uk

clientsupport@jobmedic.co.uk